Is fashion art? I think it’s sometimes very creative, but I’m not sure I would call it art; that’s pushing it a bit. I certainly don’t think fashion photography is art, because if it is art, it’s probably not doing its job … In fashion photography, rule number one is to make the picture beautiful and lyrical or provocative and intellectual – but you still have to see the dress. Of course, I like to push the boundaries; I think that’s the most interesting element much of the time, when you walk the line. But you can’t forget to show the clothes and, in that end, not alter them beyond recognition; to pretend a dress is something it is not is unfair to the reader, too.
– Grace Coddington, creative director at Vogue.